About Seóra®

Exclusive Award-Winning Luxury Outdoor Furniture

Seora is an exclusive award-winning design brand offering unique furniture pieces inspired by the beach, sea and yachting lifestyle. Founded in London in 2012 by the Design Entrepreneur Anthony Logothetis our initial flagship and award-winning design the Seora Lounger has featured in numerous high end projects and celebrities around the world from Dubai to Cate Blanchett in Hollywood. In 2014 we launched an expanded collection of exclusive furniture pieces based on our principles of innovative and stylish design complimenting the outdoor living space which included the world's first curved edge wooden sunbed.

The Seora Collection has an exquisite sculptural quality, carefully handcrafted one by one in the provinces of Northern Italy we have chosen select manufacturers in the industry with particular attention to detail and care. Using premium quality materials and refined Italian craftsmanship our designs offer superior comfort for a sensual lifestyle living.

The Seora Collection suits all environments, whether for relaxing in the hot summer sunshine, by the side of an outdoor swimming pool, or set under a pergola spilling over with bougainvillea, our designs encapsulate the essence of sensual lifestyle living. Equally, at home indoors, as part of a contemporary loft living space, relaxation area in a modern office or even in a ski chalet overlooking the mountains as an après ski accessory. Whether used inside or out the Seora Collection complements any backdrop.

Relax in Style

Awards & Nominations

  • FX International Design Award London 2011 - Winner 'Best Leisure Furniture'
  • Gold A'Design Award Italy 2012
  • German Design Award Nominee 2014
  • GOOD DESIGN Award USA 2012
  • 40Under40 2016

Seóra is an exclusive award winning design brand offering unique furniture pieces inspired by the beach, sea and yachting lifestyle. Carefully handcrafted in Italy with the utmost attention to detail and care for a sensual outdoor living lifestyle.

Seóra® Lounger

The Ultimate Luxury Lounger Experience

Our flagship and award winning design the Seora® Lounger with its curving stainless steel frame, anodised aluminium supports, and bespoke beams held firmly in place by the finest quality Olympic sailing rope offers the ultimate lounger experience. The Seora® Lounger instantly offers you a truly superior level of comfort by responding in a moment to the curve of your body, avoiding the uncomfortable cocooning effect of many other more traditional designs and creates the stunning, stylish relaxation you deserve.

Integrated into the design is an adjustable footrest for optimum comfort to allow you for that vital option of "legs-up" or "legs-down" relief. The Seora® Lounger's distinctive stainless steel frame seamlessly finished in a brushed matt or mirror finish, can be quickly disassembled into three pieces for easy storage with no tools or screws required to setup.

You can enhance the experience by configuring your Seora with various accessories such as the Seora® Long Cushion, Pillow and Side Pocket for your personal items; magazine, phone, sunglasses and tablet.

The award-winning Seora® Lounger has featured in Google's European Headquarters in Dublin and in Hollywood with Oscar Winning actress Cate Blanchett for Silhouette Eyewear 2014 campaign photographed by world renowned photographer Peter Lindbergh.

View Seora in Vogue

Riviera Sunbed

Introducing The Finest Sunbed Under The Sun

The Riviera Sunbed features a unique curved wide-body frame made from pure mahogany, sourced from the same plantation as the world renowned luxury Riva Yachts, distinguishing it as one of the finest sunbeds in the world. Its innovative curved design, attention to detail together with refined craftsmanship is like no other sunbed. We have carefully considered function, design and aesthetics to take the traditional sunbed experience to a whole new level.

Riviera has several distinct key features; a six step adjustable backrest for ideal and optimum comfort whether you are listening to your favourite music, reading your book or napping. Discreet integrated stainless steel wheels for easy manoeuvrability and leg supports can easily be removed with a single screw on either end for quick, easy stacking and storage if required.

The central beams have been precisely designed to absorb any tension from the body creating a soft, smooth and comfortable sensation as you relax on a premium cushion made from exclusive Loro Piana fabric keeping you comfortable and refreshed on those endless hot summer days by the sea or swimming pool.

Belvedere Daybed & Sunlounger

The Beach Will Never Be The Same Again


Carefully handcrafted in Italy using the finest outdoor materials with utmost attention to detail and care.

Monaco Sunbed

Redefining The World Of Luxury



Carefully handcrafted in Italy using the finest outdoor materials with utmost attention to detail and care.

Azúre Deck Chair

The Deck Chair Like No Other


Oscar winning actress Cate Blanchett featuring with the Seóra Lounger in Hollywood for Silhouette Eyewear 2014 campaign photographed by Peter Lindbergh.

Seóra® Collection

Inspired by the Beach, Sea & Yachting Lifestyle

Official Worldwide Seóra Retailers

Hong Kong
Everything Under The Sun

Horizon Plaza 9F
902 horizon Plaza, 2 Lee Wing Street, Ap Lei Chau
Hong Kong

Tel +852 2554 9088

Email info@everythingunderthesun.com.hk


Cavallini Milano

Via Molino delle Armi 2
20123 Milano

Tel +39 02 805 2898

Email milano@cavallini1920.it



The Waterfront
Hanover Quay
Dublin 2

Tel +353 1 63 37 716

Email info@minima.ie


AXIS Living Motif

5-17-1 Roppongi

Tel +81 3 3587 2784


Inside Sal-Vivre

Antelias-Dbaye Internal Road & Congress Center Bridge Intersection
60373 Antelias

Tel +961 4 520111

Email inside@vivre.com.lb



Edgar Santos LDA

Tel: +351 214 850 377

Email: inform@edgarsantos.com

Marquis HQO

16 Tai Seng Street #01-00/B
534138 Singapore

Tel +65 6288 2843

Email enquiries@marquishqo.com


Agent - Andorra & Catalonia

Mr. Niko Munoz

Tel +34 654 114 661

Email: nexus.representaciones@gmail.com

Zweifel Terrazza

Mühlenenstrasse 8
Tuggen 8856 SZ

Tel +41 (0) 55 465 1525

Email info@zweifel-terrazza.ch


United Kingdom

Masha Shapiro Agency

Tel: +44 (0)20 3282 7603

Email: info@mashashapiro.com


For countries not listed above please contact our sales team at info@seoradesign.com

If you are a Garden Designer, Hotel, Spa, Restaurant or Interior Designer specifying outdoor furniture, we would be delighted to assist you with your project.

Seóra Projects

Bespoke Contract Projects for Hotel Resorts & Beach Clubs

Nammos Restaurant By The Sea - Mykonos, Greece
Nammos Restaurant By The Sea - Mykonos, Greece

Since 2003 Nammos is often referred to by journalists as the Best Restaurant in Europe. Located at Psarou beach in Mykonos with its fine golden sand and crystal clear waters the renowned restaurant is one of the most pristine destinations in the world with jetsetters arriving from every corner of the globe including Hollywood celebrities and international football and fashion stars.

In 2016 Nammos underwent a full scale beach renovation conceptualised by Seora. Themed around the luxury superyacht and reflecting the Nammos ethos and prestige atmosphere of the location the proposal included Seora sunloungers with exclusive Loro Piana outdoor fabric cushions, Tuuci parasols with custom turquoise striped Sunbrella canopy, Alessi ice buckets and Nammos branded Designers Guild beach towels for the ultimate beach experience. Nammos is quite simply the most exclusive beach project the world has ever seen.

Cond Nast Traveller magazine named Nammos on its 2017 Gold List as the best beach club in the world.

Read More

Sunbeds & Side Tables: Seora
Umbrellas: Tuuci
Beach Towels: Designers Guild
Project Manager: Anthony Logothetis (Seora)
Completion: June 2016

Download Seora Nammos Mykonos Beach Project Brochure (PDF 5MB)


Bespoke Services

Bespoke Seora is a new service by Seora which provides a complete furniture design package from concept to execution for hotel resorts and beach clubs all over the world. Taking our background expertise from the fields of Architecture, Design, Business and Hospitality we understand your business from within and can provide you with the necessary guidance and expertise to develop unique and exclusive pool or beach experiences that will add significant value and take your business to the next level.

Our tailor made proposals will take into consideration your business's core values, customers and brand in general to develop a complete and integrated project as one.

Download Brochure

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I can't think of a better way to rest and relax. Excellent quality furniture with very little assembly.

Juan Verdasco, Marbella

They are innovative and eye catching. More like a sculpture than just a piece of furniture. They will add edge to any interior or exterior.

Kate Kuzmenko, Interior Designer, London

We have successfully used Seora furniture at our vacation property that is located near the coast. The items we purchased are all extremely well-constructed, quality wood with tight fitting joinery.

Jane & Peter Archibald

The best beach in the world! [Nammos Mykonos]

Dean & Dan Catan of Dsquared

Featured Clients & Projects Worldwide

  • Aspria Milano Harbour Club
  • Beaver Creek Resort Colorado
  • Grace Hotels
  • Aria Hotels Greece
  • Silhouette Eyewear
  • Google European Headquarters Dublin
  • Nammos Restaurant By The Sea Mykonos Greece


New 2017 Belvedere Collection

New 2017 Belvedere Collection

Riviera Sunbed Beach Edition

Riviera Sunbed Beach Edition

Nammos Beach Project Mykonos 2016

Nammos Beach Project Mykonos 2016

Riviera Sunbed Pool Edition

Riviera Sunbed Pool Edition

Seora Lounger - Classic

Seora Lounger - Classic

Seora Lounger - Alpine

Seora Lounger - Alpine

Seora Lounger - Crystal

Seora Lounger - Crystal

Brera Side Table

Brera Side Table

Seora Lounger Accessories

Seora Lounger Accessories

Exhibition 100% Design London 2012

Exhibition 100% Design London 2012

Seora Lounger White Diamond

Seora Lounger White Diamond


Interior Gallery


Exhibition INDEX Dubai 2014

Seora Collection

Seora Collection



Riviera Sunbed Campaign 2015

Riviera Sunbed Campaign 2015

Where is Your Seora?

Residential - Hotels & Resorts - Spa & Wellness - Chalets & Ski Resorts - Golf & Country Clubs

Office - Airport Business Lounges - Libraries - Parks - Marinas - Superyachts

Follow us on Instagram @Seoradesign

Relax in Style

Contact Us

Seora Ltd.

14 Hobart Place
London SW1W 0HH
United Kingdom

+44 (0) 203 514 3281

Company Reg. No. 07822138

VAT No. GB135803031

Factory Showroom (By Appointment Only)

Udine, Italy


Our partner ArchiExpo Seora Catas Member