About Seóra®

Exclusive Award-Winning Luxury Furniture

Seora is an exclusive award-winning design brand offering unique furniture pieces inspired by the beach, sea and yachting lifestyle. Founded in 2012 by Architect and Design Entrepreneur Anthony Logothetis our initial flagship and award-winning design the Seóra Lounger has featured in numerous high end projects around the world from Dubai to Cate Blanchett in Hollywood. In 2014 we are now pleased to present our new expanded Seóra Collection featuring a select range of furniture complimenting the indoor and outdoor living space.

The new Seora Collection has an exquisite sculptural quality, carefully handcrafted one by one in the provinces of Milan, Italy we have chosen select manufacturers in the industry with particular attention to detail and care. Using premium quality materials and refined Italian craftsmanship our designs offer superior comfort for a senual lifestyle living.

  • - FX International Design Award London 2011 - Winner 'Best Leisure Furniture'

  • - Gold A'Design Award Italy 2012

  • - GOOD DESIGN Award USA 2012

  • - German Design Award Nominee 2014

The Seora Collection suits all environments, whether for relaxing in the hot summer sunshine, by the side of an outdoor swimming pool, or set under a pergola spilling over with bougainvillea, our designs encapsulate the essence of sensual lifestyle living. Equally, at home indoors, as part of a contemporary loft living space, relaxation area in a modern office or even in a ski chalet overlooking the mountains as an après ski accessory. Whether used inside or out the new Seora Collection complements any backdrop.

Relax in Style

Seóra is an exclusive award winning design brand offering unique furniture pieces inspired by the beach, sea and yachting lifestyle. Carefully handcrafted in Italy with the utmost attention to detail, we offer sensual lifestyle living indoors and out.

Seóra® Lounger

The Ultimate Luxury Lounger Experience

Our flagship award winning design the Seora Lounger with its curving stainless steel frame, anodised aluminium supports, and bespoke beams held firmly in place by the finest quality Olympic sailing rope offers the ultimate lounger experience. The Seora Lounger instantly offers you a truly superior level of comfort by responding in a moment to the relaxed curve of your body, avoiding the uncomfortable cocooning effect of many other more traditional designs and creates the stunning, stylish relaxation you deserve.

Integrated into the design is an adjustable footrest for optimum comfort to allow you for that vital option of "legs-up" or "legs-down" relief. The Seora Lounger's distinctive stainless steel frame seamlessly finished in a brushed matt or mirror finish, can be quickly disassembled into three pieces for easy storage with no tools or screws required to setup.

You can enhance the experience by configuring your Seora with various accessories; Seora Long Cushion, Seora Pillow and Side Pocket for your personal items; magazine, phone, sunglasses and iPad. All fabrics are made with Sunbrella® the world's premium outdoor fabrics brand with proven long evity durability and comfort.

The award-winning Seora Lounger has featured in Google's European Headquarters in Dublin and in Hollywood with Oscar Winning actress Cate Blanchett for Silhouette's new eyewear campaign photographed by world renowned photographer Peter Lindberg. Seora in Vogue

Riviera Sunbed

Introducing the Finest Sunbed Under the Sun

The Riviera Sunbed features a unique curved wide-body frame made from pure mahogany, sourced from the same plantation as the world renowned luxury Riva Yachts making it one of the finest sunbeds in the world. It's innovative curved design, attention to detail together with refined craftsmanship is like no other sunbed. We have carefully considered function, design and aesthetics to take the traditional sunbed experience to a whole new level.

Riviera has several distinct key features; a six step adjustable backrest for ideal and optimum comfort whether you are listening to your favourite music or reading your book. Discreet integrated stainless steel wheels and leg supports which can easily be removed with a single screw on either end for quick, easy stacking and storage if required.

The central beams have been precisely designed to absorb any tension from the body creating a soft, smooth and comfortable sensation as you relax on a premium Sunbrella cushion keeping you comfortable and refreshed on those endless hot summer days by the sea or swimming pool.

Oscar winning actress Cate Blanchett featuring with the Seóra Lounger in Hollywood for new Silhouette eyewear campaign.

Seóra® Collection

Official Worldwide Seóra Retailers

Interested in representing Seora in your region? Contact us at info@seoradesign.com for business opportunities.



Very stylish and it's definitely comfortable, it's much more comfortable than what it looks like...

Orlando Viejo, Marbella, Spain

They are innovative and eye catching. More like a sculpture than just a piece of furniture. They will add edge to any interior or exterior...

Kate Kuzmenko, Interior Designer, London

Me parece una pasada. Muy cool!

Miguel Peralta, Foster + Partners

I was swinging in style and comfort...

Lee, NYC


Seora Lounger - Classic

Seora Lounger - Classic

Seora Lounger - Alpine

Seora Lounger - Alpine

Brera Side Table

Brera Side Table



Exhibition 100% Design London 2012

Exhibition 100% Design London 2012




Interior Gallery


Exhibition INDEX Dubai 2014

New Collection

New Seóra Collection 2014

Riviera Sunbed

Riviera Sunbed

Where is Your Seora?

Residential - Hotels & Resorts - Spa & Wellness - Chalets & Ski Resorts - Golf & Country Clubs

Office - Airport Business Lounges - Libraries - Parks - Marinas - Superyachts

Relax in Style

Contact Us

General Enquiries

+44 (0) 203 514 3281

Trade Sales

PR & Media

Download Media Kit

Head Office

Seora Ltd.
13-14 Hobart Place
London SW1W 0HH
United Kingdom

Reg. Number 7822138

Seora E-Shop