About Seóra®

Exclusive Award-Winning Luxury Outdoor Furniture

It is our passion to allow people to take a moment to themselves, step back from the day to day stresses and simply sit back and relax in one of our many exclusive pieces of designer outdoor furniture. Each of our bespoke pieces is a luxurious blend of quality, simplicity and modern elegance for the enjoyment of our discerning clientele.

Our extensive range of contemporary outdoor furniture will transform every terrace, superyacht deck, pool or beach into an outdoor living space allowing you, your friends and family to indulge.

Seora brings the best design outside and transforms outdoor living spaces into a completely absorbing experience of aesthetics and functionality. We create a range of possibilities that forges an outdoor style of harmony, whereby the essence of relaxation on the terrace and garden should be seen as extension of the interior. Together with refined craftmanship and the finest outdoor materials carefully designed with the user in mind, Seora brings you the most comfortable and relaxing experience.

The expertise and flexibility with respect to finishes, colours and fabrics, also render Seora a valued partner in the luxury hospitality sector. Right through the design phase to the finished project, you will experience the outdoor expertise of Seora.

Seora is an exclusive blend of contemporary elegance, distinctive purity and individual modernism that never feels tired, even after years of enjoyment. State of the art but never lacking in purity and refinement, this is Seora's design ethos. Luxurious and understated stylish outdoor furniture, without striking shapes and colours, reminiscent of the calming effects of nature's purest elements. The characteristically delicate detailing of Seora's contemporary outdoor furniture denotes a finesse that can be compared to that of the finest interior furniture marrying simple lines with a unique sense of detail.

The quality of Seora furniture is the purest expression of Italian craftsmanship; of that attention to detail and the perfection so loved by the world that it constantly seeks to imitate its essence.

The hands of the craftsmen and women who tailor each bespoke furniture piece, hold the precious knowledge of secret traditions, carefully guarded and handed down from one generation to the next. It is this deep-rooted savoir-faire and heritage that continues to create the unique Seora masterpieces. United over time with advanced technologies to make a perfect product - Seora.

Relax in Style

Awards & Nominations

  • FX International Design Award London 2011 - Winner 'Best Leisure Furniture'
  • Gold A'Design Award Italy 2012
  • German Design Award Nominee 2014
  • GOOD DESIGN Award USA 2012
  • 40Under40 2016

Seóra is an exclusive award winning design brand offering unique furniture pieces inspired by the beach, sea and yachting lifestyle. Carefully handcrafted in Italy with the utmost attention to detail and care for a sensual outdoor living lifestyle.

Seóra® Lounger

The Ultimate Luxury Lounger Experience

Our flagship and award-winning design, the Seora Lounger with its curving stainless steel frame, anodised aluminium supports, and bespoke beams held firmly in place by the finest quality Olympic sailing rope offers the ultimate lounger experience.

The Seora Lounger instantly brings a truly superior level of comfort by instantaneously responding to the curve of your body. The design has been conceptualised in such a manner so as to avoid the uncomfortable cocooning effect found with many other more traditional designs. Our unique piece delivers the ultimate in stunning, stylish relaxation that you deserve.

Integrated into the design is an adjustable footrest for optimum comfort to allow you for that vital option of "legs-up" or "legs-down" relief. The Seora Lounger offers a distinctive marine-grade stainless-steel frame seamlessly finished with a high polish finish. Its functionality is demonstrated in its disassembly, whereby it can be taken apart into three pieces for easy storage without the need for any tools or screws.

The award-winning Seora Lounger has featured in Google's European Headquarters in Dublin as well as in Hollywood with Oscar Winning actress Cate Blanchett for the Silhouette Eyewear 2014 campaign, photographed by world-renowned photographer, Peter Lindbergh.

Riviera Sunbed

Introducing The Finest Sunbed Under The Sun

The Riviera Sunbed by Seora features a unique curved wide-body frame made from pure mahogany, sourced from the same plantation as the world-renowned luxury Riva Yachts.

Distinguishing it as one of the finest sunbeds in the world, its innovative curved design, attention to detail together with refined craftsmanship is like no other sunbed. Seora has carefully considered function, design and aesthetics to take the traditional sunbed experience to a whole new luxurious level.Riviera has several distinct key features. Its five-step adjustable backrest was conceived to offer the ideal and optimum comfort be it listening to your favourite music, reading a book or napping.

Discreet and integrated stainless-steel wheels for easy manoeuvrability and leg supports can easily be removed on either end for quick, easy stacking and storage when and if required.

The central beams have been precisely designed to absorb any tension from the body creating a soft, smooth and comfortable sensation as you relax on a premium cushion made from exclusive Loro Piana outdoor fabric. The innovative design allows you to maintain the utmost comfort and leaves you feeling refreshed on those endless hot summer days on your yacht, by the sea or swimming pool.

Belvedere Daybed & Sunlounger

The World's First Sunbed With An Embedded Smartphone Solar Charger

The Belvedere Daybed by Seora with Smartbrella Technology is the latest addition to the Belvedere collection. A USB socket, powered by an embedded solar panel on the marble side table recharges your smartphone in an instant, allowing you to capture magical moments for hours on end without the need to worry about missing out spending invaluable time relaxing in the sun.

With its spacious seating and rounded curves, perfect for homes and hotels, this exclusive, stackable daybed offers a one-way-ticket to ultimate relaxation. Finished with a highly resistible thick-woven Loro Piana outdoor fabric, the collection oozes style and comfort.

Carefully handcrafted in Italy using the finest outdoor materials with utmost attention to detail and care.

Monaco Sunbed

Lounging Redefined

The bespoke Monaco sunbed by Seora is a beautifully crafted slim and rectangular-shaped sunbed with a solid mahogany frame. Its stainless-steel wheels and resistible Loro Piana outdoor fabric cushion and head pillow render this sunbed the natural choice when it comes to outdoor living spaces requiring a more compact solution, without compromising on style and luxury.

A double version of the Monaco Sunbed also exists with a solid mahogany frame containing a beautiful marble top centre table allowing for the ultimate indulgence and moments of sharing platters of food or drinks at any time of the day. Matched with the option of placing a parasol and ice bucket holder in the table, the Monaco sunbed is the perfect solution for those seeking a pleasurable lounging solution without compromising on functionality. The exclusive and highly resistant Loro Piana outdoor fabric cushions add that final touch of pure luxury allowing you to recline and relax in pure bliss.


Carefully handcrafted in Italy using the finest outdoor materials with utmost attention to detail and care.

Bellagio Sofa Collection

World Class Comfort

The New 2018 Bellagio collection features a series of sofas which includes an armchair, two-seater and three-seater sofa with an optional footrest extension. The Bellagio sofas feature a wide-body curved corner frame with simple lines and plush cushions and pillows upholstered in exclusive Loro Piana outdoor fabric.

Azúre Deck Chair

A Deck Chair Like No Other

The Azúre Deck Chair by Seora features a wide-body mahogany and stainless steel frame with a curved back and seating area along with two premium machine washable Loro Piana outdoor fabric cushions. With six reclining positions offered for optimum comfort, The Azúre Deck Chair can also be accompanied by the Portofino Footrest and Brera Side Table for a complete and relaxing seating solution.

Oscar winning actress Cate Blanchett featuring with the Seóra Lounger in Hollywood for Silhouette Eyewear 2014 campaign photographed by Peter Lindbergh.

Seóra® Collection

Inspired by the Beach, Sea & Yachting Lifestyle



Seóra Projects

Bespoke Contract Projects for Hotel Resorts & Beach Clubs

Nammos - Mykonos, Greece 2016
Nammos - Mykonos

Since 2003, Nammos is often referred to by journalists as the 'Best Beach Club' in Europe. Located at Psarou beach in Mykonos with its fine golden sand and crystal-clear waters, the renowned restaurant is one of the most pristine destinations in the world. Attracting jetsetters from every corner of the globe, including Hollywood celebrities and international football and fashion stars, Nammos is the place to be.

In 2016 Nammos underwent a full-scale beach renovation conceptualised by Seora. Themed around the luxury superyacht lifestyle and reflecting the Nammos ethos and prestige atmosphere of the location, the proposal included a full fit out of Seora outdoor furniture. This included sunloungers with exclusive and durable Loro Piana outdoor fabric cushions, Tuuci parasols with custom turquoise striped Sunbrella canopy, Alessi ice buckets and Nammos-branded Designers Guild beach towels for the ultimate beach experience. Nammos is quite simply the most exclusive beach project the world has ever seen.

Condé Nast Traveller magazine named Nammos on its 2017 Gold List as the best beach club in the world.

Read More

Sunbeds: Riviera Sunbeds Beach Edition & Oyster Side Tables
Umbrellas: Tuuci
Beach Towels: Designers Guild
Project Manager: Anthony Logothetis (Seora)
Completion: June 2016

Download Seora Nammos Mykonos Beach Project Brochure (PDF 5MB)


Nammos VIP Cabanas - Mykonos, Greece 2017
Nammos VIP Cabanas - Mykonos

Exclusive cabanas by Nammos situated at Psarou beach in Mykonos.

Beach: Belvedere Daybeds
Cabana Lounge: Azure Deck Chairs, Portofino Footrests & Brera Side Tables
Umbrellas: Tuuci
Beach Towels: Designers Guild
Completion: June 2017


SLS Baha Mar Privilege Pool - Nassau, Bahamas 2018
SLS Baha Mar Privilege Pool - Nassau

Seora is proud to announce our latest hospitality project at the SLS Baha Mar Privilege Pool in the Bahamas. Featuring our double Belvedere Daybeds and Cabanas with an embedded solar charger to charge your smartphone by your side - a world first, white Carrara marble side tables and luxurious cushions in exclusive Loro Piana outdoor fabric.

Sunbeds: Belvedere Daybeds & Cabanas
Completion: January 2018


Al-Bustan Palace Ritz-Carlton Hotel - Muscat, Oman 2018
Al-Bustan Palace Ritz-Carlton Hotel - Muscat

Between the Al Hajar mountains and Sea of Oman, a Palace invites guests to experience its heritage alongside modern luxuries.

Secluded amid an emerald green oasis overlooked by the rugged Al Hajar Mountains, Al Bustan Palace, a Ritz-Carlton Hotel reopens its doors after a redefining renovation. With the glittering Gulf of Oman beckoning from the edge of its 200 beachfront acres and the glimmer of an exquisite crystal chandelier in the towering lobby, the former palace is a destination for both luxury travelers and high-profile events.

Seora transformed the main pool into an oasis of relaxation and harmony with its Belvedere Sunlounger Collection in premium Iroko wood and oval Oyster Side Tables with white Carrara marble tops and exclusive Tuuci umbrellas.

Sunbeds: Belvedere Sunloungers Single Edition & Oyster Side Tables
Umbrellas: Tuuci
Completion: October 2018


Blue Marlin Ibiza - Mykonos, Greece 2019
Blue Marlin Ibiza - Mykonos

Blue Marlin Ibiza has crossed the Mediterranean to reach the island of Mykonos and ignite the spirit of Blue Marlin Ibiza at this extraordinary destination on the shores of the beautiful Kalo Livadi beach.

Blue Marlin Ibiza Mykonos will be synonymous with the ultimate beach lifestyle in an idyllic Mykonos beach setting, with a fine dining restaurant located at the heart of the artfully decorated Aegon Mykonos, overlooking two bars serving delights by the beach.

Sunbeds: Monaco Sunbeds Beach Edition & Monaco Side Tables
Umbrellas: Tuuci
Completion: June 2019


Aegon Mykonos an Autograph Collection Hotel by Marriott International - Mykonos, Greece 2019
Aegon Mykonos an Autograph Collection Hotel by Marriott International - Mykonos

Aegon Mykonos, an Autograph Collection Hotel by Marriott International, presents a glorious collection of 76 rooms & suites.

Located at the heavenly beach of Kalo Livadi, the hotel is surrounded by a breathtaking Aegean landscape of supreme beauty. Living spaces are designed to capture every depth and breadth of your soul, embellished with indulgent private pools, hot tubs, in-room entertainment, spa and fitness facilities.
The Aegon Mykonos accommodation will serve for a narcissistic, vibrant and passionate Mykonos holiday, awakened by the overwhelming spirit and light echoing from the Ancient site of Delos.

Sunbeds: Monaco Sunbeds Pool Edition & Monaco Side Tables
Umbrellas: Tuuci
Completion: August 2019


Bleiche Resort & Spa - Burg im Spreewald, Germany 2019
Bleiche Resort & Spa - Burg im Spreewald

Between the Al Hajar mountains and Sea of Oman, a Palace invites guests to experience its heritage alongside modern luxuries.

Secluded amid an emerald green oasis overlooked by the rugged Al Hajar Mountains, Al Bustan Palace, a Ritz-Carlton Hotel reopens its doors after a redefining renovation. With the glittering Gulf of Oman beckoning from the edge of its 200 beachfront acres and the glimmer of an exquisite crystal chandelier in the towering lobby, the former palace is a destination for both luxury travelers and high-profile events.

Seora transformed the main pool into an oasis of relaxation and harmony with its Belvedere Sunlounger Collection in premium Iroko wood and oval Oyster Side Tables with white Carrara marble tops and exclusive Tuuci umbrellas.

Sunbeds: Riviera Sunbeds Beach Edition & Oyster Side Tables
Completion: August 2019


Parc du Cap Caudwell Collection - Cap d'Antibes, France 2019
Parc du Cap - Cap d'Antibes

A luxury development in the exclusive and highly desirable area of Cap d’Antibes, French Riviera

Only moments from the beach, Parc du Cap comprises two, five storey buildings set within beautiful landscaped gardens. The development consists of 78 apartments, ranging from one to three-bedrooms and ten stylish penthouses. All properties are appointed with carefully selected materials and finishes of exceptional quality.

The elegant apartments all have private terraces, enjoying garden and pool or sea views, whilst the penthouses have substantial outdoor entertaining space with private swimming pools and panoramic views of the Cote d’Azur.

Sunbeds: Riviera Sunbeds Beach Edition, Oyster Side Tables, Belvedere Cabana & Bellagio Sofa Collection
Umbrellas: Tuuci
Completion: May 2019


Bespoke Services

Bespoke Seora provides a complete furniture design package all the way from concept to execution for hotel resorts and beach clubs all over the world. Taking our background expertise from the fields of Architecture, Design, Business and Hospitality, Seora understands your business from within and can provide you with the necessary guidance and expertise to develop unique and exclusive pool or beach experiences that will add significant value and take your business to the next level.

Our tailor-made proposals will take into consideration your business's core values, customers and your brand in general to develop a complete and integrated project as a whole.

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I can't think of a better way to rest and relax. Excellent quality furniture with very little assembly.

Juan Verdasco, Marbella

They are innovative and eye catching. More like a sculpture than just a piece of furniture. They will add edge to any interior or exterior.

Kate Kuzmenko, Interior Designer, London

We have successfully used Seora furniture at our vacation property that is located near the coast. The items we purchased are all extremely well-constructed, quality wood with tight fitting joinery.

Jane & Peter Archibald

The best beach in the world! [Nammos Mykonos]

Dean & Dan Catan of Dsquared


Featured Clients & Projects Worldwide

  • Aspria Milano Harbour Club
  • Beaver Creek Resort Colorado
  • Grace Hotels
  • Aria Hotels Greece
  • Silhouette Eyewear
  • Google European Headquarters Dublin
  • Hotel De Monaco
  • SLS Hotels
  • Nammos Restaurant By The Sea Mykonos Greece
  • Al Bustan Palace
  • Ritz-Carlton
  • Bleiche Resort and Spa
  • Amara Hotel Limassol
  • Blue Marlin Ibiza Mykonos
  • Aegon Hotel Mykonos
  • Caudwell Collection
  • Parc du Cap


New 2018 Bellagio Sofa Collection

New 2018 Bellagio Sofa Collection

Seora Lounger

Seora Lounger

Riviera Collection

Riviera Collection

Belvedere Collection

Belvedere Collection

Monaco Collection

Monaco Collection

Azure Deck Chair

Azure Deck Chair

Seora Collection

Seora Collection

Nammos Mykonos Beach Project

Nammos Mykonos Beach Project




Interior Gallery


Exhibition INDEX Dubai 2014

Exhibition 100% Design London 2012

Exhibition 100% Design London 2012

Where is Your Seora?

Residences - Hotels & Resorts - Spa & Wellness - Chalets & Ski Resorts - Golf & Country Clubs

Beach Bars & Clubs - Office - Villas - Parks - Marinas - Superyachts

Follow us on Instagram @Seoradesign

Relax in Style

Contact Us

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Seora Ltd.

14 Hobart Place
London SW1W 0HH
United Kingdom

+44 (0) 203 514 3281


Company Reg. No. 07822138
VAT No. GB135803031

Factory Showroom (By Appointment Only)

Udine, Italy


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